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But wafting comes at a cost (usually in excess of seven figures). To make it more accessible to the rich-but-not-as-rich businessmen, premium brands like Mercedes, BMW, Audi and Jaguar have made it their life-long aim to produce flagship models that can emulate that smooth road-yacht feel.

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Magic Carpet Ride | Audi A8 Mild Hybrid 3.0 TFSI

For the longest time, the Mercedes S-Class and BMW 7 Series have topped the luxury barge segment's market share. Can Audi's new A8 steal some sales with this new party trick?

$But I personally think its success doesn't come from sales, but how it is a canvas for Audi to paint its most beautiful picture, using the best of the brand\'s talents and medium- technology.$

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Tech Tower | Audi A8 L 3.0 TFSI

The A8 has always been and will likely continue to be Audi's epitome of 'vorsprung durch technik' (progress through technology).

First introduced in the Audi Q7 in 2015, the 3D sound technology has now evolved to include the rear compartment of the car. Two full-range loudspeakers in the A-pillars, and two more in the headlining above the rear seats provide the spatial dimension of height and intensify the surround sound into the perfect stereophonic experience. Using an algorithm developed in partnership with the Fraunhofer Institute, the stereo or 5.1-channel recordings are used to calculate the information for the third dimension, and process it for the four 3D loudspeakers.

Happenings

Music — A sensory experience in the Audi A8

IN Audi, Audi A8, Bang & Olufsen, Fraunhofer Institute, 3D sound

New generation Audi A8 offers Bang & Olufsen 3D sound for the first time

Armed with the previous generation 3.0-litre V6 turbocharged diesel unit, the engine in the S350 might not be new, but it has been revised to produce more power, more torque, a lower CO2 figure and improved economy.Â Packing 258 bhp and a hefty 620 Nm of torque, the S350 will hit 100 km/h from standstill in 6.8 seconds, and peak at a limited 250 km/h top speed. Best of all, it behaves completely like a petrol car; it is quiet, smooth and completely rattle-free. The only way to tell that it is diesel is by driving it - because the car pulls like a train!

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Dawn Of A New Star | Mercedes-Benz S 350 L BlueTEC

IN Mercedes-Benz, S350, S Class, V6, Diesel

We drive the 'entry-level' Mercedes-Benz S-Class and find no signs of it's diesel-powered nature. Instead, this luxury saloon just oozes pure and creamy power!

It's technology on wheels. Audi has always taken much pride in being technologically ahead of the competition. The A8 is proud to be one such example. As the first mass-market car with an aluminum chassis, all A8 models have utilised this light weight construction for years. Marketed as Audi Space Frame (ASF), 2013 marks the 20th anniversary of this technology. This, plus the fact that it features cylinder deactivation tech (as seen on Bentleys) and full LED lighting in and out of the car, sets it apart from its closest rival, the BMW 750i.

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Superbly Subtle | Audi A8L 4.0 TFSI

IN Audi, Audi Centre, A8, 4.0 TFSI, Premium Auto, Audi Singapore

Audi's flagship sedan means business. It may be a little over half a million quid, but at this price, nothing comes close in terms of pace and grace.

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An Epitome Of Style And Class | Rolls-Royce Ghost

IN Rolls-Royce, Ghost

They say in life, you have to work hard in order to succeed. And once you have achieved success, you buy a Rolls-Royce...

Happenings

The New Audi A8

IN Audi, A8, Luxury

A perfect synthesis of progressiveness, craftsmanship and quality, the new Audi A8 is the epitome of Vorsprung durch Technik.