The House of Sant’Agata Bolognese continues to be in the front line for support to the association that promotes men’s health.

More than 1600 Lamborghinis, coordinated by 100 dealers worldwide. These were the numbers around Automobili Lamborghini’s contribution to Movember, marking the third year in a row.

Established in London in 2003, Movember aims to inform and raise funds worldwide for the treatment of certain men’s health issues, including prostate cancer, testicular cancer, mental health and suicide.

This is why, throughout the month of November, Lamborghini dealers and customers organised and took part in the “Bull Run” rallies of cars decorated with adhesive moustaches that owners applied to their hoods especially for the occasion.

The largest gathering was held in Newport Beach in the United States with 80 cars involved, followed by Beverly Hills with 60 cars participating.

Also in this edition, the House of Sant’Agata Bolognese launched a project with the Bologna Football Club, with the aim of spreading the Movember messages even more widely.

For the occasion of the Series A championship match between Bologna and Lazio, a Huracán Tecnica was displayed outside the Renato Dall’Ara stadium in Bologna.

The car was decorated with multiple QR codes linked to exclusive social media content and unpublished interviews with players on the importance of mental health and the topic of cancer prevention.