Rolls-Royce release official images and some info on their first ever SUV

After a lengthy development, hidden away from the rest of the world, Rolls-Royce has given the world some information on their first ever luxury SUV. Bestowed ‘Cullinan’, Rolls-Royce promises this high-bodied car as the car that will redefine luxury travel as ‘Effortless, Everywhere’.

After the Phantom, the Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new aluminium spaceframe, ‘Architecture of Luxury’.

Like the famous diamond, the Rolls-Royce Cullinan has undergone an extensive journey of development: From the searing deserts of both Africa and the Middle East, to the freezing snows of the Arctic Circle, not forgetting the grassy glens of the Scottish Highlands all the way to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique SUV to eliminate any flaw.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others,” he added.