Serious Seventy

BY Marcus Lim

Genesis targets the compact sport sedan segment with their new G70

Hyundai Motor Co.’s luxury arm, Genesis, gets added firepower in their attack on the German luxury car doyens in the form of their new G70 compact sport sedan. Targeted squarely at models such as BMW’s 3 series and Audi’s A4, the G70 joins Genesis’ midsize G80 and flagship G90 models. 

The G70 hits the sales floors in South Korea today, powered by a 2-litre turbocharged engine producing 255 bhp, with the option of a high performance 3.3-litre turbocharged V6 engine producing 365 bhp — both engine options are available in rear-wheel drive or all-wheel drive flavours.

Living up to the ‘sport’ in ‘sport sedan’ are features that keen drivers will appreciate, such as a mechanical limited-slip differential, dynamic torque vectoring and rack-mounted power steering. For daily driving, safety features such as the forward collision avoidance assist and blind spot detection are packaged together as the Genesis Active Safety Control system.

Despite being its (current) smallest model, Genesis's G70 introduces a few new design cues that will be seen in other models soon, with the most obvious being a new ‘shield’-shaped grille. Said to be a future brand signature, new quad headlights flank the grille, composed of thin LED trails that meld into the main light.

Inside the G70, occupants can settle in to quilted Nappa leather seats, while appreciating the matching quilted leather door panels and brushed aluminium trim all around. In-car entertainment duties are handled by a sufficiently sized 8-inch touchscreen display that supports the latest technologies such as MirrorLink, Apple CarPlay and Android Audio.

The Genesis lineup is available only in certain select countries outside South Korea, however an entry to China and Europe is planned in the next couple of years. There’s no news yet available on when Genesis will hit the Singapore market, but if things change, we’ll be sure to let you know here at Burnpavement.com.