EuroSports Global Launches 'Ultimate Drive'

BY Azfar Hashim

Local Lamborghini dealer has acquired the business assets of both Ultimate Drive Pte Ltd and Driven by Adrenaline Pte Ltd, thus creating a new super car sharing club: Ultimate Drive

Photos: Burnpavement archive

For most local super car fans, both the companies were in the business of providing short term rental for periods not exceeding two hours, prior to this acquisition. Now under the new management of EuroSports, it falls under one umbrella and has been renamed to 'Ultimate Drive'. This comprises of two business segments.

Firstly, 'Ultimate Drive Club', which is a fee-based super car sharing club where members can purchase one to three year memberships at S$12,000 to S$36,000, which will give them between 20,000 to 66,000 points that can be redeemed for drives. The number of points used per drive will depend on the super car chosen. Secondly, 'UD Experience' which is involved in the short term rental of super cars to tourists or to locals for special occasions such as weddings and corporate events. The latter is modelled after London-based Auto Vivendi, which claims to be "the world's largest and longest continually-established super car club providing fractional use access to super cars".

Ultimate Drive is conveniently located at Marina Bay Sands and at the Singapore Flyer. Both locations also target tourists who may be keen to rent cars from UD Experience to have a taste of driving Singapore’s F1 Night Race circuit. Currently Ultimate Drive has a fleet of 6 supercars, including the Lamborghini Huracán LP610-4, Lamborghini Gallardo Spyder, Ferrari California, Rolls-Royce Ghost, Porsche 911 and McLaren MP4-12c.

EuroSports plans to expand the fleet to 15 marques as the membership base of UD Club grows. For a start, the Group is targeting not more than 500 members in order to ensure that they will have as much access to the cars as their membership points allow.

All bookings can be made via Ultimate Drive’s website (https://ultimatedrive.com), which also contains information about its fleet.