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“The need for different technologies to fit into a given environment or scenario across the world, is I think, the most rational and probably the fastest way to make an impact on the environment, globally,” said Lars.

With the combination of products that offer customers the Power of Choice, along with a Managing Director who can comfortably adapt to a fast-moving conversation, it looks like BMW Group Asia is in very good hands indeed.

Happenings

Lunch with Lars: BMW Group Asia Managing Director

Lars Nielsen, Managing Director, BMW Group Asia effortlessly handles a wide variety of topics from Danish butter cookies to the challenges of a disruptive car market

Until now, these accounts have been consigned to family photo albums, or simply passed down through generations. Now that production of the current Defender has ended, and as Land Rover continues to develop the New Defender, it is embarking on an ambitious project: to digitally archive the most memorable journeys ever undertaken in a Series Land Rover or Defender.

Happenings

Have A Land Rover Story To Share?

IN Land Rover, Defender, Series I, Series II, Series III, New Defender, Journey, Defender Journey

Online platform started allows you to plot journeys on a digital map and upload pictures and films as part of the Series Land Rover and Defender legacy; 400 journeys recorded to date

BP — The previous 3 generations of MX-5 had a design that was quite cute, rounded and smiley, which clearly evolved over the years. Why then did the ND's styling suddenly change to something quite aggressive and angry?

Nakayama — Of course, compared to the previous generations, the design is more aggressive, but I personally believe the most important thing is not how it compares to the older cars. When you look at the car without prior knowledge about the previous models, whether it is beautiful or aggressive or not, is not the most important thing. I believe that when we introduced the first-generation model, among all the players in the industry, car design had certain tendencies. So maybe every player had a much more pretty or softer face. But now, so many players have a much more aggressive face and complex design. So I think that compared to the other players today, the design is not that aggressive.

Happenings

The Brains behind the MX-5 Part II | Masashi Nakayama, Chief Designer

IN Mazda, MX-5, Interview, Chief, ND, Designer, Kodo

In the second of this two-part series, we sat down with the new MX-5’s Chief Designer to learn more about the car’s drastic change in appearance, and the role designers play in creating a new car.

Johan van Tongeren's Impreza began its life in early 2000. But as the white paint fouled up after ten years, Johan decided to spruce it up himself and gave it a name:

Readers' Rides

The Barracuda | Subaru Impreza WRX GC8

IN Subaru, Impreza, GC8, Holland

Johan's Barracuda isn't just a rolling art display, it is built like a tank with all the firepower too!

The Motoring Heritage Day is a collaboration between the National Heritage Board (NHB) and the Malaysia and Singapore Vintage Car Register (MSVCR). This event also presented the public a rare opportunity to come up close and personal with these iconic motoring gems.

Happenings

Celebrating The Motoring Heritage

IN Motoring, Heritage, Day, Memories, At, Old, Ford, Factory

The former Ford Motor Factory hosted the Motoring Heritage Day, an event filled with nostalgic memories.