Happenings

Oakley Collaborates With Scuderia Ferrari

BY Azfar Hashim

Oakley and Ferrari unveiled their collaborative eight-piece eyewear line in Singapore, featuring the highly anticipated Scuderia Ferrari Carbon Blade

Oakley and Ferrari unveiled their collaborative eight-piece eyewear line in Singapore, featuring the highly anticipated Scuderia Ferrari Carbon Blade. Inspired by the racing team, these special editions are the first products created to celebrate the alliance between these two leaders of innovation.

The collection was launched at the new Ferrari store at The Shoppes, Marina Bay Sands. The intimate event was hosted by Oakley ambassador and Fly Entertainment artiste, Allan Wu (left in photo above), who introduced the Scuderia Ferrari collection. Led by Allan Wu, who presented the Scuderia Ferrari Carbon Blade design, three more local Oakley ambassadors also took the stage to showcase other designs from the collection: Actor Randall Tan (right in photo above) presented the Tin Can model while Mok Ying Ren, a gold medallist in the marathon event at the SEA Games, and national Downhill-Mountain Biker, Tan Hong Chun presented the Chainlink Asian fit and TwoFace Asian fit designs respectively.

“We are very excited for our Oakley ambassadors to officially launch the Oakley Scuderia Ferrari collection in Asia. It is a partnership that we at Oakley are very proud of, and what better place to have it than at our partner Ferrari’s store. This launch comes just in time as we are just a few months away from the Singapore Grand Prix and local fans can now own a piece of Ferrari combined with Oakley technology from this collection,” said Mr Jacob Bojsen, Singapore General Manager, Luxottica (parent company of Oakley worldwide).

With the partnership agreement, Oakley is the Official Licensee in eyewear, as well as the Official Supplier to Scuderia Ferrari. The team’s top racers, Fernando Alonso and Kimi Räikkönen, will come on board as International Ambassadors and carry the Oakley logo on their F1 helmets throughout 2014 as well as wear the Scuderia Ferrari Carbon Blade on and off the track.

The limited edition Carbon Blade is the halo of the eight-piece Scuderia Ferrari collection. Each model carries colour highlights in Scuderia Ferrari red and is laser-etched with the Scuderia Ferrari emblem in the corner of the lens. Two of the pieces in the Scuderia Ferrari collection are also presented in the Global fit and the Asian fit options for wearers to find the perfect fit.

Custom packaging and a custom case make each edition a collectible. The eight-piece Oakley Scuderia Ferrari collection is now available for purchase at Oakley Authorised Dealer Stores island-wide. The price of the collection starts from S$319.00.