The Maserati Quattroporte has turned 60

BY Sean Loo

The Maserati Quattroporte is celebrating sixty years of elegance, innovation, and unrivalled luxury.

We're about to take a joyride down memory lane, celebrating the 60th anniversary of the Maserati Quattroporte.

Picture this – it's the Turin Motor Show in 1963, a time when motoring events were a spectacle, and Maserati decides to drop a bombshell. Enter the Quattroporte, the luxury saloon that would go on to become the definition of coolness on wheels.

The Quattroporte ended up shaping the destinies of six generations of motorists. Turning heads for six glorious decades.

Now, let's talk milestones. The Quattroporte isn't just a car; it's a chronicle of Maserati's evolution. From style upgrades to technological leaps, this bad boy has seen it all.

Think of the Quattroporte as Maserati's own Tardis – compact from the outside, but inside, it's a vast expanse of luxury, innovation, and, of course, a touch of Italian flair.

The first-generation Quattroporte came with a roaring 8-cylinder engine straight from the racing track and a design that screamed dynamic elegance, it was a pioneer. It wasn't afraid to push boundaries, a tradition it continues to this day.

Over the years, the Quattroporte morphed into a living room on wheels. It became the limousine with a racing spirit, a paradox on four wheels. A regal allure hurtling down the asphalt at 230 km/h.

Whether you're a king, a prince, or a movie star, this is the ride you want to make a statement. It's not just about the destination; it's about how you get there, and the Quattroporte gets you there with style.

From Frua's initial strokes to the masterpieces crafted by Bertone, Giugiaro, Gandini, and Pininfarina, to the modern marvels from Maserati Centro Stile, it's a journey of artistry and engineering.

Now, the Quattroporte has seen its fair share of transformations. It's been a bold debutant, a resounding success, a rule-breaker, and a timeless classic. With each reincarnation, it sheds its old skin and emerges anew, a testament to Maserati's commitment to reinvention.

And as Davide Grasso, Maserati CEO, puts it, "The Quattroporte is Maserati's history." It's not just a car; it's a saga, a celebration of Italian craftsmanship that has circled the globe for six decades. It's not just a flagship; it's a timeless legend.

Sixty years and counting, the Quattroporte isn't just a car. It's an ode to luxury, a dance with innovation, and a journey that refuses to put on the brakes.