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MSI and Mercedes-AMG Motorsport Partner For 24 Hours of Spa

BY Sean Loo

MSI, a leading gaming brand, revved up its engines and joined forces with Mercedes-AMG Motorsport for an adrenaline-fueled adventure at the Crowdstrike 24 Hours of Spa.

From June 29th to July 2nd, the iconic Circuit de Spa-Francorchamps bore witness to a record-breaking grid of over 70 GT3 cars, and amidst the high-octane action, MSI proudly showcased its special liveried Mercedes-AMG GT3, the #87 beast, racing for glory in the Pro Cup.

The stage is set, the competition fierce, and the driver line-up for Mercedes-AMG Team AKKODIS ASP is nothing short of exceptional. Maximilian Goetz from Germany, Thomas Drouet from France, and Lorenzo Ferrari from Italy formed an unstoppable trio conquering the gruelling challenges of the 24-hour endurance classic.

These skilled drivers pushed the limits of speed and endurance, navigating the twists and turns of the legendary Spa-Francorchamps with the precision of a master pianist. It's a symphony of skill and strategy, where split-second decisions and unyielding determination mean the difference between victory and defeat.

The striking white and silver MSI-liveried Mercedes-AMG GT3 captivated the eyes of spectators throughout the weekend. From the exhilarating Track to Town parade to the nail-biting Practice and Qualifying sessions, every moment was infused with the thrill of anticipation.

MSI's involvement goes beyond the race itself. They engaged with the fans and elevated the esports experience at the Fanatec arena. It's a celebration of digital athleticism, where virtual racers strive for victory with the same passion and intensity as their real-world counterparts.

This partnership between MSI and Mercedes-AMG Motorsport is a testament to shared values and a commitment to excellence. Both brands are driven by a pursuit of innovation and breakthroughs in design, be it in gaming or racing. This collaboration not only expands the audience of motorsports gaming and racing enthusiasts but also showcases the technological prowess and dedication to quality that defines both MSI and Mercedes-AMG.

Sam Chern, MSI Marketing Vice President, expresses his excitement for the collaboration: "Pushing the limits through innovative technology in gaming and racing is our strong belief. With the support of MSI, we are confident that Mercedes-AMG will lead both gamers and drivers to victory on the racetrack. Through our close collaboration in the 24 Hours of Spa, we wish all drivers to win the championship in this intense competition with their best performance."