Nanyang Polytechnic students are first in South East Asia to work on ideas for Continental's 'Trend Antenna' program

With technology advancing rapidly, far-fetched dreams like automated vehicles, that seemed impossible a few years ago, have become a reality today. Hence, now the focus is to create engaging and exciting automated vehicle experiences for users. Nanyang Polytechnic’s (NYP) School of Interactive & Digital Media (SIDM) students will have the golden opportunity to develop their creative ideas, under Continental’s global innovation programme, Trend Antenna.

This is the first time Continental is running the programme in South East Asia. The structured programme, which will run for a minimum period of nine months, will encourage second-year SIDM students to conceptualise and develop creative ideas to enhance the user experience for future vehicles. These students, enrolled in the diplomas in Interaction Design, Digital Game Art & Design and Game Development & Technology, can look forward to an enriching experience and potentially even have their ideas implemented by leading Original Equipment Manufacturers (OEMs) who have a close working relationship with Continental.

After Frankfurt (Germany), Regensburg (Germany), Shanghai (China) and Guadalajara (Mexico), Singapore is Continental’s fifth Trend Antenna location launched globally. So far, more than 170 students from around 10 different disciplines are working with Continental in the Trend Antenna programme. Ralf Lenninger, Senior Vice President Interior Electronics Solutions in Continental’s Interior division added, “With the ongoing initiatives to make Singapore a Smart Nation, the Trend Antenna will provide a suitable platform to get students to research trends for the future of mobility. The strong foundation of SIDM’s interactive and digital media curriculum makes NYP an ideal partner to launch the programme in Singapore, and we look forward to the innovations by these students that will make a change to how future mobility operates.”