Mercedes AMG Petronas Partners Hugo Boss

BY Azfar Hashim

The Mercedes AMG Petronas Formula One Team announces a new partnership with Hugo Boss, effective 1 January 2015 onwards

Hugo Boss will create high-performance teamwear for Mercedes AMG Petronas for use at the Formula One race tracks and the team’s headquarters, with Hugo Boss branding to feature on the 2015 Silver Arrows cars and trackside collateral.

Hugo Boss will also develop a ‘Boss for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion. A long-standing supporter of Formula One and motorsport, Hugo Boss has vast experience in sport and lifestyle sponsorship where Mercedes-Benz is also active.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “We are delighted to welcome Hugo Boss to our family of team partners, and to further extend the existing partnership with Mercedes-Benz. The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market. As a team, we are very pleased to have attracted another brand of the stature of Hugo Boss to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by Hugo Boss at the race tracks next season.”