The Pit

G-SHOCK Celebrates 30 Years Of Timepiece Innovation

BY Burnpavement

G-SHOCK marks milestone anniversary with a dance and music extravaganza and exclusive local designs that embodies its progressive design and ‘indestructible’ timepieces.

Casio G-SHOCK recently returned with the highly anticipated “SHOCK THE WORLD 2013” tour, in celebration of the iconic timepiece’s 30th birthday across major cities worldwide.

From New York to Berlin and Paris, to Tokyo and Dubai, the ‘SHOCK THE WORLD’ movement has brought together thousands of people since its inception in 2009 across continents and cultures to celebrate the brand and its legacy of trendsetting innovation in timepieces. These tough ‘indestructible’ watches, designed by Kikuo Ibe, Research and Development Chief Engineer of Casio Japan, have ultimately defined the brilliance of combining style and utility, along with superior craftsmanship.

To mark G-SHOCK’s milestone 30th anniversary in Singapore, this year’s ‘SHOCK THE WORLD 2013’ tour in Singapore was held at The Coliseum, Hard Rock Hotel, at the Resorts World Sentosa. In an exclusive collaboration between G-SHOCK and two of Singapore’s most talented designers, the event featured the unveiling of limited edition stylized G-SHOCK watches designed by local fashion designers.

Daniel Lee, Marketing and PR Manager, Casio Singapore, said, “We are very excited to celebrate G-SHOCK’s 30th birthday in Singapore. This year is of particular significance, as 30-years can be separated into three 10s, which is very fitting as Ibe-san’s goal was to create a watch that could withstand 10-metres of impact resistance, 10-bar water resistance and 10-years battery life”, he said.