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In what is a world first amongst any automotive manufacturer, customers, fans, and dealer partners can now virtually specify any of Aston Martin’s breathtaking product range within the high-performance setting of a Formula 1 pit garage.

Launched ahead of the second Grand Prix of the season in Saudi Arabia, the new digital environment displays Aston Martin’s AMR23 challenger within the garage, allowing customers and fans to take inspiration from the pinnacle of motorsport engineering and design when bringing to life their bespoke interpretation of an Aston Martin.

New

Aston Martin welcomes customers and fans inside its Formula 1 pit garage to spec their dream car

IN Aston Martin, Customers, Fans, Formula 1, Pit garage

Aston Martin launched an all-new environment on its online configurator, welcoming customers to spec their own car within the Aston Martin Aramco Cognizant Formula One garage.