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The uncomplicated overall design is accentuated by a number of striking key details, such as the wrap around windscreen and asymmetric sunroof design, the front and rear dot-style LED head and positioning-lamps. This juxtaposition of simple and complex is a common trait of many traditional Korean art and craft. Asian Celadon-style pottery, in particular, was a major influence on the car’s styling — with the pottery’s asymmetric form lending itself to the sunroof design, and the typical jade coloring giving Naimo its unique exterior finish. Kia’s design team also made use of innovative technology features to give the car a premium feel and to ensure the car’s exterior remained uncluttered. For example, Naimo has no traditional wiper blade on the windscreen — instead it employs a high-intensity air jet at the base of the windscreen that performs an ‘air wiper’ function. Conventional door mirrors have also been replaced with miniature cameras installed in the A-pillars.

Happenings

Kia Naimo Electric Concept Stars In Seoul

Making its world premiere at the Seoul Motor Show, the Kia Naimo electric concept car combines Korean heritage with innovative modern features.

The track was designed by the world-renowned Hermann Tilke, and incorporates local elements such as the roof of the main grandstand which resembles the eaves of traditional Korean ‘hanok’ houses. A total of 130,000 spectators will be accommodated at the circuit, with 16,000 seats in the main grandstand. The addition of the 2010 FORMULA 1 KOREAN GRAND PRIX to the FIA Formula One World Championship calendar is expected to represent a watershed for development of the motor sports industry in Korea, as well as bring economic benefits to the area.

Motorsports

Korea International Circuit On Track for Summer Completion

Construction of the Korea International Circuit, set to host the 2010 FORMULA 1 KOREAN GRAND PRIX from October 22-24, is on schedule for completion this summer.