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EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Vettel and Webber, as well as on the team wear. The logo will also stay on the nose sections of the team’s race cars. In addition to using team images in EDIFICE advertising, Casio plans to work again with Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image.
The Pit

Casio Continues Official Partnership with Red Bull Racing F1 Team

IN Casio, Formula One, Red Bull Racing, F1, Formula One

Casio has renewed its contract with the Formula One World Champions, the Red Bull Racing team. Casio will make the most of this relationship to strengthen the brand image of its EDFICE watches.


Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and energy with the movement of its hands and a distinctive watch face. With the electronics technology that Casio has developed over many years, the lineup featuring innovative chronographs that measure time in many ways using multiple moving hands and disk-shaped indicators has been created. The EQS-1100DB, released this year, is a high-performance solar-powered analog chronograph that also features a 1/1000-second stopwatch function with a distinctive multi-dimensional design. Red Bull Racing’s Team Principal, Christian Horner said, “We are delighted to continue the partnership between Red Bull Racing and Casio, and to build an even stronger cooperative relationship than last year. We pursue a high level of technology development, innovative ideas, and speed in everything we do. I’m confident that collaborating with a brand that embodies these concepts will bring benefits to both Casio and the Red Bull Racing team.” Red Bull Racing not only has a youthful image and energy, but also strives to achieve the fastest speed for its race cars through outstanding technology development capabilities. It also pursues the strategy of obtaining victory by leveraging the collective wisdom of the team. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, and has been an official partner of Red Bull Racing since 2009. The company is honoured to be able to support the drivers Sebastian Vettel, who is the current world champion, and Mark Webber, and the rest of the Red Bull Racing team, for the third consecutive year.
Happenings

Casio Continues Official Partnership With Red Bull Racing

IN Casio, Edifice, Red Bull, F1

Casio Computer Co., Ltd., announced today that it will continue its partnership with the Red Bull Racing Formula One team throughout the 2011 season.



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