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BP: Hi Mr Winkelmann, first and foremost could you tell us more about Lamborghini's motorsports initiatives and how it could benefit the company's branding and customer relations efforts? SW: In terms of motorsports, Lamborghini has moved beyond just having driving experiences on the race tracks. We have recently initiated a double pronged approach worldwide, with two different levels. One of them is known as the Esperienza, which quite simply translates into an experience. This is for our prospects - potential customers and fans that dream of owning their very own Lamborghini one day, and through the Esperienza, their dreams of driving one is instantly fulfilled. The Esperienza allows them to experience the brand and the cars, and to understand how easy it is to drive these cars. The other one is the Lamborghini Academy, which is a customer program that allows us to impart a slew of driving skills that range from safety driving to discovering a potential race car driver to participate in the Super Trofeo series, which is a one make race for gentleman drivers. Through these two initiatives, the prospects and customers learn much more about the cars and what they can do with it than by driving it themselves. These initiatives also create a family atmosphere for the existing Lamborghini owners, and help forge a bond between the company and its customers, thus enhancing the relationship. What we aim to do is tell customers and prospects that it is all about the emotion and the passion for the brand and the products when it comes to owning a Lamborghini. And as mentioned earlier, the Super Trofeo allows one to drive a Lamborghini race car on a F1 track while being watched by family, friends and other spectators, and this series is being held in three regions of Northern America, Europe and Asia. Last but not the least; we have our own GT3 initiative, which is a development of a race-ready Gallardo GT3 that will be driven by professional drivers to compete in FIA’s new GT3 category.
Happenings

In Conversation With Stephan Winkelmann

IN Lamborghini, Stephan Winkelmann, Super Trofeo

We recently had the privilege to sit down and have a chat with Stephan Winkelmann, president and chief executive officer of Automobili Lamborghini S.p.A. about Lamborghini at the Fuji Speedway.


Mount Panorama Motor Racing Circuit, Bathurst, to give it its full name, is the home of motorsport in Australia. Located in New South Wales, it has a rich motorsport history - the first race held there was the 1938 Australian Grand Prix and it now hosts the Bathurst 12 Hour and the Bathurst 1000 races amongst others. The challenging circuit is 6.213 km long with surprisingly steep inclines, a twisty, narrow section across the top of the mountain which proves difficult to master even for the very best racing drivers, and very little run off area to allow for mistakes.
The Pit

Gran Turismo 6 To Feature Legendary Bathurst Circuit

IN Gran Turismo 6, GT6, Sony, Playstation

Australia's Mount Panorama Motor Racing Circuit, Bathurst will appear in Gran Turismo for the first time.


Using Nokia's innovative collection technologies blended with a team of local experts with an intimate knowledge of local road networks and surrounding areas, the True II vehicle is a specially equipped vehicle used to collect and verify real time location data about buildings, street signs and roadways and then puts that information into HERE maps, which are used by Microsoft’s Bing, Windows Phone devices and cars throughout the world.
Happenings

HERE's True II Car

IN GPS, Mapping, Nokia, True II, Volkswagen

With Nokia's next-generation data collection vehicle called True II, high quality navigation maps can be built and kept fresh.


He continued, “At the same time, BMW is using the new nomenclature to latch onto the fine tradition established by its older sibling like the BMW 6 Series Coupé, which is a top-class coupé known for its stunning design, athletic elegance and driving dynamics.”
Happenings

BMW's 4 Series Set To Wow Local Buyers

IN BMW, 4 Series, Coupe, New, 435i, 428i

At an exclusive launch event held at the Red Dot Museum last Thursday, BMW Group Asia takes the cover off the new 4 Series


This milestone is a first in the Chinese market for the AMG Customer Sports brand and will provide a blueprint for future motorsport endeavours in the market. Erebus Motorsport’s series of firsts include having the first Gullwing delivered outside Europe, the first team one-two finish for AMG Customer Sports and added victory in the Bathurst 12 Hour to the 2013 Endurance Classics Grand Slam wins by the SLS AMG GT3 (Bathurst, the Dubai 24 Hour, the Nurburgring 24 Hour and the Spa 24 Hour - each with Bernd Schneider behind the wheel). The second Erebus Motorsport SLS AMG GT3 will be driven by experienced AMG Customer Sports pilot, Lance David Arnold. The 27-year-old partnered Hakkinen in a Gullwing on his previous visit to Zhuhai in 2011. Erebus Motorsport will be aiming to add to the 100-plus victories by the AMG Customer Sports program since its inception in 2011. The two event program will see Erebus Motorsport enter the support race to the 60th Macau Grand Prix in November.
Motorsports

Mika Hakkinen Joins Erebus Motorsport For GT Asia Series

IN Mika Hakkinen, GT Asia, SLS AMG GT3

Two times Formula 1 World Champion, Mika Hakkinen will join Erebus Motorsport for the GT Asia Series when it visits the Zhuhai International Circuit in China this October 11-13.


Renault Group owes this performance to the recent rejuvenation of its model ranges, notably including five models that return less than 100g of CO2/km (Twingo, New Clio, Captur, Mégane and Dacia Sandero). Indeed, in the small five-seater diesel car sector, New Clio Energy dCi 90 eco² is the class leader with 83g of CO2/km. Overall, the New Renault Clio range emits 18.5g of CO2/km less than the model’s previous generation.
Happenings

Renault Group - Number One In Europe For Low CO2 Emissions

IN Renault, Low Emissions

Renault Group has become the European leader in terms of low CO2 emissions based on its sales of passenger cars over the first half of 2013.


Whatever awaits the field though, all will be out for victory, while eight have important championship matters to attend to as well. Counting as Round 10 of the Porsche Carrera Cup Asia 2013 season, the series’ 11th, sensational newcomer Earl Bamber of New Zealand tops the overall championship leader board heading to Singapore. With three rounds to go, the Nexus Racing driver has a slim 13 point advantage over Austrian Martin Ragginger of Team Eagle. Both have four victories to their names this season, and each has seen his share of bad luck, but the intense rivalry between the pair is a recipe for excitement.
Motorsports

Porsche SC Global Carrera Cup Asia — Singapore 2013

IN Porsche, Carrera, 911, PCCA, GT3 Cup Car

Glittering showcase for sports car stars in Porsche SC Global Carrera Cup Asia.


At centre stage is the complex dynamic between man, machine and Mother Nature, brimming with inspiring risks and practical manoeuvres in the face of life-threatening situations. Watch as Bill and Gary resort to using vines and trees as swings to push Ruby through the lush forests — Tarzan-style; witness a possible record-breaking climb over the 14,000-ft high (over 4,260 metres) southeastern Pico De Orizaba Mountain — the tallest in Mexico — which has the reputation of swallowing explorers in its crags; and hold your breath as the trio attempt to navigate across a host of sites where no car has ever gone before, including tackling a volcanic crater lake — rumoured to have been a site of human sacrifice climb — and fording the Rio Hardy by raft. It will take more than skills, expertise and quick-thinking to complete their quest. Witness the heart-pounding action in CAR VS. WILD. Encores every Tuesday at 3:00 p.m. (1500 hrs), Saturday at 9:00 p.m. (2100 hrs) and Sunday 9:00 a.m. (0900 hrs) and 4:00 p.m. (1600 hrs).
The Pit

Car Vs. Wild

IN SUV, Off-Road, 4 x 4, Car Vs. Wild

For gearheads and survival junkies: It's time to rev up your engines for an action packed adventure!


The Closing Carnival was held at the Henderson Community Club on 15 September 2013, in celebration of the children’s learning journey in achieving their dreams and aspirations in life. The students also shared their experiences and showcased skills they have picked up from the programme.
Happenings

Caltex Passion For Kids 2013

IN Caltex, PAssion For Kids

The ‘Caltex PAssion for Kids’ Programme 2013 provides students from less privileged backgrounds with an opportunity to gain knowledge and develop new life skills.


New Cars — Seven new Porsche including the 911 Carrera RS 2.7 (1972), 911 Targa (1974), 911 Carrera 2 Speedster (1993), 911 Carrera RS 3.8 (1995), 911 GT2 (2003), 911 Turbo (2009) and the brand new 911 RSR (2013). New Series — Compete against a grid of masterfully engineered Porsche sports cars in the illustrious 50 Years of 911 Series. VIP Delivery — New options for instant car deliveries and upgrades to help you get on the track faster. The Porsche update for Real Racing 3 is available now on the App Store and Google Play.
The Pit

Real Racing 3 - Porsche Update

IN Real Racing 3, Gaming, Porsche, 911, Turbo, GT3, GT2, Carrera

Real Racing 3 adds seven generations of the iconic Porsche 911 in new update.


With a ready-stock of USD$5million worth of tyres, they look set to be crowned one of the biggest players in the tyre-replacement market. A quick look at their portal revealed a simple and easy-to-navigate website. Some of the tyre brands we found include well-known names like Continental, Pirelli, Michelin, Bridgestone, Goodyear, Yokohama, Toyo and Kumho. While newer brands like Westlake are also available.
Happenings

Is This New Tyre Portal Going To Rule The Market?

IN Tyrequeen, Tyrequeen.com, Tyres, Portal, Online, Wheels

A new tyre portal has been launched. With more than 20 different brands in stock, TyreQueen looks ready to supply a wide range of tyres to anyone who needs them.


The emotional design of the BMW i8 Concept, which is on display in Singapore, ensures its qualities are clear for all to see. Its dynamic proportions give the BMW i8 Concept the appearance of surging forward before it even turns a wheel and lend visual form to its extraordinary performance. The sophisticated concept behind the upward-swiveling doors fixed to the A-pillars underlines the car’s sporting capability and opens up access to the front and rear seats at the same time. A series of air inlets allow the air to flow through and around the vehicle to optimum effect, ensuring extremely low drag. They also add visual emphasis to these advanced aerodynamics. Airflow plays an extremely important role at the rear of the vehicle as well. Intakes behind the passenger cell and at the rear provide a cooling flow of air through the engine compartment, while outlets in the rear diffuser and the flow of air around the rear wheels ensure the car is extremely efficient in terms of lift and down force at both axles. The BMW i8, meanwhile, is designed from the outset as a plug-in hybrid sports car, with the emphasis on agile performance and outstanding efficiency. Pairing an exceptionally lightweight, aerodynamically optimized body with cutting-edge BMW eDrive technology, a compact, highly turbocharged 1.5-litre BMW TwinPower Turbo petrol engine and intelligent energy management, the BMW i8 marks the next stage in the evolution of the Efficient Dynamics strategy. It can operate solely on electric power, which means zero tailpipe emissions, and offers the dynamic performance of a sports car, with an expected 0-100km/h sprint time of 4.5 seconds. The BMW i8’s 231 hp petrol engine sends its power to the rear wheels, while the 131 hp electric motor powers the front wheels.
Happenings

All-electric BMW i3 Makes South East Asia Preview

IN BMW, I3, I8, Electric, Hybrid

BMW Asia recently showcased the production-ready all-electric BMW i3 and the BMW i8 Concept sports car at the BMW i: The Future of Mobility, Singapore Showcase 2013.


First debuted in April 2013 at Auto Shanghai, the leading auto show in Asia, the new Panamera is more efficient, sporty, comfortable, and elegant. Part of the Porsche Principle is increasing power and performance while maintaining efficiency and sustainability – a concept that seems to go against logic but is brought to life in the new Panamera range. This idea led to the development of an entirely new engine based on the notion of downsizing – a V6 engine with a three-litre displacement and bi-turbo charging.
Happenings

Thrilling Contradictions - The All New Panamera

IN Porsche, Eurokars, Panamera

The sports car that unites contradictions without compromises, the new Panamera makes its debut in Singapore.


Additional rows of seats have been added to the Padang Grandstand (S$598) inventory to cater to strong demand. The Padang Grandstand enjoys close proximity to the F1 Village, Hawker Village, and the main Padang Stage, which will host mega concerts by headlining artistes BIGBANG (Friday), The Killers (Saturday) and Rihanna (Sunday). Headliner Justin Bieber and special guest act Owl City will round off the race weekend festivities on the same stage at The Closing Concert on Monday. Entry to The Closing Concert is separately ticketed. All 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX tickets and The Closing Concert tickets are available for sale at www.singaporegp.sg, via the ticketing hotline +65 6738 6738, and at all authorised ticketing agents.
Happenings

Six Ticket Categories Sold Out!

IN F1, Singapore Grand Prix

With nearly two weeks to the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, ticket sales continue to be brisk, with a total of six ticket categories now sold out!


Held from 16 — 19 September 2013, The Gillette ‘Great Face Race’ will take place at The Gillette F1 Grooming Pit Stop, The Plaza, VivoCity Level 1, from 10am — 10pm daily. Activities open to the public over the four days include a Real Racing 3 game zone featuring the specially-designed Gillette McLaren MP4-12C, where racer wannabes can do their practice rounds; a Gillette experience zone; and photo opportunities with a Vodafone McLaren Mercedes F1 replica car on display.
The Pit

Vodafone Mclaren Mercedes Partners With Gillette For 2013 Season

IN F1, Gillette, Vodafone, McLaren, Mercedes

In April 2013, Gillette teamed up with Vodafone McLaren Mercedes to herald a new era in an exciting brand partnership.


The new Lexus ES model range will be re-introduced to the Singapore market after a seven-year hiatus. The ES, which previously made its reputation among Lexus Singapore owners as a popular mid-sized luxury sedan, will once again deliver exemplary comfort, contemporary luxury as well as dynamic composure and refinement in this new iteration of the model range. The return of the new ES will allow a new generation of drivers the opportunity to experience the sophistication and refinement of one of Lexus’ best-selling models of all time.
Happenings

Lexus To Launch New ES In Singapore

IN Lexus, ES, ES 250, Hybrid, Borneo Motors Singapore

Borneo Motors (Singapore) Pte Ltd has announced that the new, highly popular ES model range will be launched in Singapore in the last quarter (Q4) of 2013.


Setting the R apart from other Golfs are different bumpers front and rear, as well as a diffuser and quad chrome-tipped tailpipes. 18-inch ‘Cadiz’ wheels are standard, 19s an option, and the R gets a unique paint colour called Lapis Blue metallic. Inside, you get sports seats trimmed in alcantara or Nappa leather, stainless steel pedals and door sills, as well as a smattering of R badges throughout the interior, including on the leather-wrapped steering wheel.
Happenings

Rated R for Rapid

IN Volkwagen, Golf, R, VW, Hot hatch

Not long ago, the Golf R32/Golf R had its corner of the market to itself, its power and price elevating it above tamer hatches. But with new rivals from premium brands, is the Golf R still the daddy?


The over-ear P200 headphones deliver a warm and rich sound with clarity, reproducing solid bass without muddying out the mid and high tones, and is available in black or red with a retail price of S$362.90.
The Pit

Rev up for F1 With The Ferrari Scuderia Headphones!

IN F1, Ferrari Scuderia, Logic3, P200, R300

Gear up for the action with the sweet, sweet sounds of the Ferrari Scuderia P200 and R300 headphones by Logic3.


Flanked in the Maranello marque’s range by the multi-award-winning 458 Italia and 458 Spider, the new mid-rear-engined V8 berlinetta was designed to boost both performance and driving emotion to unprecedented levels, yet simultaneously guarantee smooth, effortless control in all kinds of situations. Having lavished meticulous attention on the power unit that was named 'Best Performance Engine' at the International Engine of the Year Awards for two consecutive years, Ferrari has now built its most powerful naturally aspirated V8 ever (605 cv) with an extraordinary specific power output of 135 cv/l, the highest ever achieved by a road-going naturally aspirated engine.
Happenings

The Ferrari 458 Speciale To Debut At Frankfurt

IN Ferrari, 458, Speciale

Extreme technology for an uncompromising new V8.


The new Gallardo Squadra Corse is very close to the race cars. Both share the same V10 engine, which is used in the racing version with no modifications. Likewise, the Squadra Corse has the same rear wing for greater aerodynamic load — achieving, under the best aerodynamic conditions, three times the load of the Gallardo LP 560-4 — for increased dynamic stability during tight, high speed driving. Another element taken directly from the racing version is the removable engine hood with quick-release system. Both the rear wing and the hood are made from carbon composite material, as are a host of other components on the Squadra Corse.
Happenings

Lamborghini Gallardo LP 570-4 Squadra Corse

IN Lamborghini, Gallardo, Squadra Corse, LP 570-4

The Squadra Corse brings race track emotion to the road.



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