Cool Off At Caltexâ„¢ With ‘Ice Age 4’

BY Joel Tam

Feeling the heat? Make a trip to any Caltex service station for a little icy cold action! Starting 18 June, everyday journeys will be made memorable for parents and children through a five-week promo.

As part of Caltex’s co-marketing efforts with 20th Century Fox for the latest instalment of the family favourite, Ice Age 4, there will be movie premiums up for redemption at Caltex stations.

Five exciting premiums – an Ice Age 4 magnet puzzle, an activity set, a pen and memo set, a digital watch and an umbrella – will be made available for redemption at Caltex stations each week during the promotion period, redeemable with Thanks! Points and a minimum of $20 purchase at Caltex. Hurry while stocks last – don’t miss the opportunity to drive home with the Ice Age 4 gang. Don’t forget to pick up a free box of tissue for every S$50 fuel purchased at the Caltex station, useful for any hot day.

All HSBC card holders will also be eligible for a special limited edition redemption. When you accumulate $150 in a maximum of three receipts during the promotion period, customers can redeem a limited edition Ice Age 4 Sunvisor for their cars. The promotion at Caltex stations will run from 18 June - 22 July 2012.

“At Caltex, we’re all about bringing our customers the best fuel, service, facilities and of course, fun! It’s about being able to ‘Enjoy the Journey,’ a sentiment echoed by the fun and lively characters in Ice Age 4. This co-marketing initiative with 20th Century Fox will help to make every journey down to Caltex an enjoyable one,” said John Sam, Caltex Retail Manager, Chevron Singapore Pte Ltd.