How do you get feedback from users of your products? Why you engage them of course! Goodyear did just that with this new program with drivers of a variety of cars.

Last week saw a group of 20 car owners who were selected from Burnpavement's database of members, kick-off an exclusive tyre-testing program with Goodyear and Burnpavement.com. Participants who were influential in their circles - be it a car club, forum or owner's group, were supplied a set of tyres to use and review. They were then invited to post the independent review on their respective clubs/forums.

After the candidates were selected, Goodyear decided to throw a kick-off party to thank them and also took the opportunity to share more about the company's tyre offerings.

It was a fantastic session with great food and even a lucky draw for the owners. It wasn't all fun and games though, Goodyear took the chance to chat with owners who had started the program and took in all the feedback - both good and not-so-good comments were readily embraced.

On top of the review, a short video will be shot of each driver and their car, so look out for that soon!

A range of tyres consisting of the Asymmetric 2, Directional 5, Efficient Grip and Assurance Fuel Max were tested in this program.

Beautiful chill out place at La Villa Italian Bar and Grill was perfect for owners to chat and mingle. As like-minded enthusiasts are, everyone got along perfectly.

Look out for the videos soon, from a BMW M3 to a Suzuki Swift Sport, you'll hear first hand how these cars and their drivers feel about Goodyear tyres!