The Pit

Casio Continues Official Partnership with Red Bull Racing F1 Team

BY Burnpavement

Casio has renewed its contract with the Formula One World Champions, the Red Bull Racing team. Casio will make the most of this relationship to strengthen the brand image of its EDFICE watches.

Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and motor-sports energy with the movement of the hands and distinctive watchface. Using the electronics technology that Casio has developed over many years, the lineup features a full range of measurement functions and distinctive face designs. EDIFICE watches, including the EQS-A1000DB released last year, are becoming popular with men that prefer a sporty look. 

EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Vettel and Webber, as well as on the team wear. The logo will also stay on the nose sections of the team’s race cars. In addition to using team images in EDIFICE advertising, Casio plans to work again with Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image.

“It’s encouraging that we’re able to keep building and extending our relationships with long-term Partners, such as Casio. Formula One is focused on speed and accuracy, which is captured and reflected in Casio’s unique range of timing products. We very much look forward to working with them throughout the new season and beyond.” said Red Bull Racing’s Team Principal, Christian Horner.

The EDIFICE EQS-A1000DB, the latest model in a line-up of sporty chronographs from Casio's collaboration with Red Bull Racing. The Solar-powered watch features a 1/20-second chronograph, Tachymeter, World time, 5 independent motors, Sapphire glass, 100-meter water resistance, all encased in a Stainless steel case and band.