The New Face of Lexus

BY Joel Tam

Over an intimate breakfast session at the Shangri-La Hotel Singapore, Lexus shared with the media what the future holds for the luxury Japanese brand, and the new face that will front the marque.

Launched 20 years ago here in Singapore, the Lexus brand has seen a successful run of models that has won many Singaporeans over since.

Mr. Kazuo Ohara, Global Chief Officer of Lexus was here to share on how the brand uses Takumis, or artisans, to craft the cars that they produce. In his address to the media, he also shared on how Lexus is moving towards a new direction of 'Progessive Luxury', a term that centres around having a sporting edge, while being kind to environment - all this, while promising to provide the driver a wholesome and enjoyable ownership experience.

Managing Director of Borneo Motors Singapore Mr. Koh Ching Hong also shared the company's plans to bring the ownership experience of a Lexus to a whole new level with their new showroom and customer care program.

Mr. Kazuo Ohara, Global Chief Officer of Lexus, sharing with the local media of Lexus' new direction.

From left: Mr Koh Ching Hong - Managing Director of Borneo Motors, Mr Kazuo Ohara - Global Chief Officer of Lexus, William Choo - Commercial Director of Borneo Motors, Klaus Redomske - Marketing Director of Borneo Motors, during a question and answer session with the media.

The new Lexus GS F-Sport. The first Lexus to wear the new full blown chrome spindle grille - kicking off a new sporty design language for the brand.

The all-new GS, powered by a 3.5-litre V6 with more than 300 bhp will back up its sporty looks with a 5.5 second 0-100 km/h dash.

Penned by the brand's California design studio and unveiled at the Detroit Motor Show in January, the Lexus LF-LC concept hybrid is a stunning 2+2 coupe that best represents which horizon the brand is heading towards. If this is the future of Lexus, I'd say the future looks bright indeed.