MINI Launches The New Coupé

BY Burnpavement

The two-seater MINI promises more driving fun than before!

MINI Asia today launches the MINI Coupé, a new two-seater model to the MINI family that is geared squarely to maximizing driving fun. In sync with the daring, adventurous nature of the MINI Coupé, the launch sees the MINI Habitat transform into a larger than life action-packed comic book complete with alien invasions, laser gun-wielding special agents and pure wall-smashing fun.

The MINI Coupé is the brand’s first model to adopt a three-box body structure with a strikingly stepped rear end. Its distinctive lines are expressed in the customary MINI design language and combine with unmistakable styling features. All of which accurately showcases both the new model’s distinctive characteristics and its brand identity. Its flat silhouette and innovative “helmet roof” lend the MINI Coupé a sporty and individual allure. In addition to the integral roof spoiler, an active rear spoiler optimises airflow at higher speeds.

The MINI Coupé can be ordered with the most powerful petrol engine in the brand’s arsenal. Outputs range from the 120 hp of the MINI Cooper Coupé, to the MINI Cooper S Coupé (184 hp), all the way up to the MINI John Cooper Works Coupé, that produces 211 hp. A level of chassis quality unmatched in the small car segment gives the new MINI model the handling flair. The precise Electric Power Steering, the standard-fitted DSC stability control system, powerful brakes and measures designed specifically to optimise torsional rigidity ensure that the driver can enjoy the ultimate in go-kart feeling.

At the front of the vehicle, too, there are special body stiffening measures, along with innovative features to improve pedestrian protection. The resulting weight distribution has major benefits for vehicle dynamics.

The slight increase in front axle load rating compared with the MINI increases traction at the front wheels and helps to ensure that the engine power is effortlessly translated into sporty acceleration. The rear gets extra bodyshell stiffening too, which translates to a higher overall torsional rigidity of the body than the standard MINI Cooper.

The range of safety equipment fitted as standard includes front airbags and head-thorax airbags, which are integrated into the sides of the seat backrests and protect the head, upper body and hip area from injury in the event of a side-on impact. Added to which, both seats come with three-point inertial reel seat belts including belt force limiters and belt tensioners. The MINI Coupé is also equipped with a Tyre Defect Indicator as standard.

Inside the car, the two-seater concept is emphasised by features such as oval recesses in the roof liner. With its extremely high-opening tailgate and large luggage area with through-loading facility, the MINI Coupé displays outstanding versatility, even when transporting leisure items or sports gear.

Further, the MINI Cooper S Coupé comes with various standard equipment including; Xenon lights, Sport Button, Radio MINI Visual Boost with 6.5” liquid-crystal display, Harman Kardon HiFi Loudspeaker system, sports suspension and MINI Yours Light-alloy wheels Twin Blade Spoke with runflat tyres. An array of high-quality options enhance the comfort and individuality of the MINI Coupé. Plus, customers can also dip into the exclusive MINI Yours range of products, as well as options and accessories with a strong sporting flavour from John Cooper Works.

“The launch couldn’t have been more apt in emphasizing the dexterity of the MINI Coupé which allows it to evade every possible reel danger hurled at it. In real life, the MINI Coupé enables its driver with a level of agility unmatched in the small car segment,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.

“The selection of engines, chassis set-up, weight distribution and aerodynamic properties of the MINI Coupé are all focused on delivering optimum performance. The car is further matched with a unique body and interior concept built at a premium level in terms of its design, quality, equipment and individualization. Not only does this two-seater breathe a new life into MINI’s successful racing history, it’s also a major boost to the super-compact sports car class,” added Mr Fiorentinos.

Both the MINI Cooper Coupé ($155,800) and the MINI Cooper S Coupé ($179,800) will be available at the MINI Habitat from 16 November 2011, while the MINI John Cooper Works Coupé ($203,800) is slated to arrive in 2012.