Happenings

BMW Individual 7 Series Composition inspired by Steinway & Sons

BY Joel Tam

BMW Asia presents the special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons at ‘Driving Harmony’, a BMW concert featuring famed international pianist Caio Pagano.

The luxury sedans of the BMW 7 Series express the aesthetics, quality and exclusivity which both BMW and Steinway & Sons embody. A design sensibility with a commitment to perfection is the hallmark of both vehicle production at BMW Individual and upright and grand piano manufacturing at Steinway & Sons.

For its official premiere in Singapore, the BMW Individual 7 Series Composition inspired by Steinway & Sons will be presented in two perfectly coordinated colour variants. Both the exterior and the interior design are modelled on the colours of the piano keyboard and its contrast between black and white. At the same time, the paint finish - which comes in a choice of black or white - and upholstery and surface materials are the result of a design and build quality that is unique worldwide and has been developed explicitly for this special edition. Adding an even more exclusive touch, precise highlight details complete the sophisticated appearance.

The refined elegance of the luxury sedans in the special edition BMW Individual 7 Series Composition inspired by Steinway & Sons is characterised by top-quality craftsmanship and the use of truly exquisite materials. To ensure a flawlessly sparkling body finish, the luxury sedans undergo a highly complex multi-stage process. Once the basic black or white paint has been applied, the body then receives three protective clear coats. Each individual layer is smoothed and polished by hand, resulting in a surface quality comparable to that of high-class piano lacquer and producing a similar sheen. This comes along with BMW Individual High-Gloss Shadow Line and 20-inch BMW Individual light-alloy wheels.

Similarly, the interior features two different colour concepts. In combination with the Piano Finish Black exterior, the upholstery, door trim, centre console, headliner and lower section of the instrument panel come in the colour variant Platinum. For vehicles in Piano Finish White, the equivalent interior components are available in Black. Piping and inlays in the relevant contrast colour provide additional highlights. Front and rear seats are upholstered in exceptional high-quality BMW Individual fine-grain Merino leather, as are the door panels, centre console and parts of the instrument panel. The stylish environment is rounded off with a headliner in Alcantara and interior piping in Piano Finish Black from the BMW Individual range. Exclusive details documenting the Steinway & Sons partnership are visible, for example, in the piano manufacturer’s gold lettering on the chrome strip at the rear of the vehicle. A further reference to the piano-maker can be found in the Sedan’s interior, where the headrests are embroidered with Steinway & Sons’ trademark golden lyre.

3 The exclusively designed BMW Individual High End Audio System guarantees a globally unique combination of fascinating driving pleasure and authentic audio enjoyment. Specifically adapted to the interior of the luxury sedan, the system comprises 18 exceptional high-performance speakers and a digital 10-channel amplifier featuring Dirac Live technology. This system enables perfect signal reproduction based on authentic sound. The system’s unique fidelity in musical reproduction means that wherever they are seated, passengers enjoy outstandingly realistic sound quality, equivalent to the musical experience provided by the best seats in a concert hall.

With only 125 units worldwide, the pair of BMW Individual 750Li Composition inspired by Steinway & Sons on display, are the only two available in Singapore and are powered by 407 hp V8 engines with BMW TwinPower Turbo technology.