Lexus Defines The Progressive Luxury Experience At Paragon

BY Burnpavement

Lexus recently held the Progressive Luxury Experience (PLE) showcase at the Paragon Atrium from 30 April to 2 May 2011.

The Lexus philosophy of Progressive Luxury celebrates meaningful innovation, social responsibility and enriching experiences. This exclusive presentation attracted over 10,000 visitors who were treated to the full range of Lexus’ world’s first full hybrid vehicles on display, including the brand's flagship limousine LS Hybrid, the RX Hybrid SUV, GS Hybrid luxury sedan and the newly launched CT 200h – the world’s first full hybrid luxury compact.


To illustrate the unique benefits of each Lexus hybrid, the crowd was invited to learn more about Lexus Hybrid technology with interactive touch-screen applications presented on tablet computers and LCD screens. The crowd favourite was the 3D Car Projection Show on the new CT 200h which is the first of its kind in Singapore. For this leading edge technological showcase, Lexus created an indoor theatre-style enclosure especially for the event. The 3D Car Projection Show was repeated every ten minutes and anchored the multi sensory Progressive Luxury Experience for guests.