Casio Continues Official Partnership With Red Bull Racing

BY Burnpavement

Casio Computer Co., Ltd., announced today that it will continue its partnership with the Red Bull Racing Formula One team throughout the 2011 season.

In the 2010 season, Red Bull Racing won the Formula One World Championship, the pinnacle of auto racing. Along with supporting the Red Bull Racing team even more fervently than it did last year, Casio will make the most of this relationship to strengthen the brand image for its EDIFICE full-metal watches for men, which capture the essence of motor sports.

EDIFICE has been designated as the official team watch for the 2011 season, and the Casio logo will appear on racing suits worn by Vettel and Webber, as well as on the mechanics’ uniforms. Demonstrating Casio’s support for all 20 scheduled races on the calendar, the logo will also appear on the nose sections of the team’s new RB7 race cars. Casio also plans to work with Red Bull Racing to release special collaborative watch models.

Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and energy with the movement of its hands and a distinctive watch face. With the electronics technology that Casio has developed over many years, the lineup featuring innovative chronographs that measure time in many ways using multiple moving hands and disk-shaped indicators has been created. The EQS-1100DB, released this year, is a high-performance solar-powered analog chronograph that also features a 1/1000-second stopwatch function with a distinctive multi-dimensional design.

Red Bull Racing’s Team Principal, Christian Horner said, “We are delighted to continue the partnership between Red Bull Racing and Casio, and to build an even stronger cooperative relationship than last year. We pursue a high level of technology development, innovative ideas, and speed in everything we do. I’m confident that collaborating with a brand that embodies these concepts will bring benefits to both Casio and the Red Bull Racing team.” Red Bull Racing not only has a youthful image and energy, but also strives to achieve the fastest speed for its race cars through outstanding technology development capabilities. It also pursues the strategy of obtaining victory by leveraging the collective wisdom of the team. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, and has been an official partner of Red Bull Racing since 2009. The company is honoured to be able to support the drivers Sebastian Vettel, who is the current world champion, and Mark Webber, and the rest of the Red Bull Racing team, for the third consecutive year.