Museo Automobili Lamborghini Refreshed With New Anniversary Exhibition

BY Sean Loo

Lamborghini is kicking off its 60th-anniversary celebrations in Sant'Agata Bolognese with a new exhibition titled “The Future Began in 1963”.

The Automobili Lamborghini Museum has officially reopened following a redesign and new layout. This reopening marks the start of Lamborghini’s 60th-anniversary celebrations, and an important year ahead for the Sant'Agata Bolognese company.

The museum has changed its name and been entirely remodelled, both in its modernised layout and design and in its exhibits. The newly-created exhibition “THE FUTURE BEGAN IN 1963”, retraces the most emblematic eras and representative moments that mark the history of Lamborghini's first 60 years.

The exhibition begins with the evolution of the brand and its products from 1963 to the present day, starting with founder Ferruccio Lamborghini. The 19 cars that are currently on display show how the Lamborghini DNA has evolved over the decades, with each surpassing its predecessor in terms of pantomime and sheer lunacy.

But, that’s what makes Lamborghini what it is today, and it’s the reason why most of us adore these mythical beasts since we were young, with posters on our bedroom walls.

"2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first sixty years through international events, initiatives and unexpected activities, which we will reveal during the year,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini at the official opening of the museum.

"We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future."

The building that houses the Museo Automobili Lamborghini is not just any ol’ building too. It is part of the first nucleus of buildings for which, in 1963, Ferruccio Lamborghini laid the foundation stone of the Italian firm we know and love today.

Here is the list of cars on display, sub-divided into three main themes:

Heritage: 350GT; Miura S; Espada; LP 400 Countach; Urraco; LM 002.

Contemporary: Diablo GT; Murciélago SV; Gallardo Performante Spyder; Huracán Performante; Aventador SVJ; Urus; GT3.

Few-off: Reventón; Sesto Elemento; Veneno; Centenario; Sián; Countach LPI 800-4.