At the start of November, the peace and tranquillity of Cha-Am Beach was shattered by the roar of thumping V-Twin engines and thundering music. 

The harmonious noise was caused by the first-ever Asia Harley Days festival, organised by Harley-Davidson. The event saw a record attendance of more than 1600 festival goers heralding from all over Asia, including 80 H.O.G.™ (Harley Owners Group) chapters and motorcycle clubs from Thailand, South Korea, Philippines, Malaysia, Vietnam, Indonesia, Taiwan, Macao, Hong Kong, India, Guam, Shanghai, and Singapore.

This event was not just exclusively for Asian territories, and the event even saw riders coming all the way from Belgium and Australia to join in the festivities.

The two-day moto-music festival, held on November 5th and 6th 2022 at Cha-Am beach, Thailand, provided guests with two nights of exhilarating performances and activities.

These included breath-taking stunt shows and gymkhana, Harley-Davidson test rides and multiple bike competitions. For those who are not able to ride motorcycles, the festival also featured fun games and contests, as well as both English and Thai music concerts performed by renowned bands. There was something for everyone to enjoy!

Asia Harley Days officially kicked off on 5th November with the iconic H.O.G. parade, a convoy exclusively for H.O.G. members and Friends of H.O.G. Before the ride began, a traditional Thai ceremony to pay respect to the 7 Kings of Thailand was held, followed by a massive H.O.G. logo formation.

More than 350 riders assembled at the starting venue of Rajabhakti Park, Hua Hin, to join in the parade and ride to the festival venue at Triple Tree Beach Resort, Cha-Am. The parade was officially flagged off by Lieutenant General Pit Chotisut, Director of Army Tourism Promotion Agency and Major General Somporn Donsingha, Commander of Royal Thai Army Sergeant School, Hua Hin.

The parade was led by Harley-Davidson royalty - Dimitris Raptis, Vice President of Asia Pacific, Harley-Davidson, alongside Sajeev Rajasekharan, Managing Director of Asia Emerging Markets & India, Harley-Davidson. Mr. Nukul Pornsomboonsiri, Mayor of Cha-Am, received the parade and was Guest-of-Honour at the opening ceremony held at Cha-Am Beach.

Aside from the aforementioned festivities, festival attendees enjoyed a range of side activities such as best beard, best tattoo, fashion icon, highest number of Harley-Davidson patches and best slogan contests. Plus, guests could vote for their favourite custom motorcycles at the Custom Kings contest.

The awards for these various contests were handed out on the second day of the festival to much fanfare. This awards ceremony also championed the first-ever Asia Harley Days Hall of Fame recipients, where over 50 select riders and dealer groups were recognised for their contribution and achievement to the Harley-Davidson community.

Missed this? Don’t worry, catch the official wrap-up film on YouTube by clicking on the link here.

Plus, Harley-Davidson has officially announced too that Asia Harley Days will become an annual event from Harley-Davidson in the region. An announcement for the 2023 edition will be made soon, so stay tuned.

To know more about future events and how to participate, you may follow Harley-Davidson Asia’s social media collaterals at:

Facebook: @HarleyDavidsonAsia

Instagram: @HarleyDavidson_Asia

YouTube: Harley-Davidson Asia

Any interested customers who may have queries pertaining to the event too can contact Harley-Davidson here.


(Photo Credits: Harley-Davidson Asia)