Peek Into The Future - Mercedes-Benz Launches New Brand For Electric Mobility

BY Azfar Hashim

Marking its first local presence at the EQ brand exhibition in Singapore, the Concept EQ premieres an innovative design and technology direction for Mercedes-Benz

As the inventor of the automobile, Mercedes-Benz now reinvents the automotive industry with the EQ brand, pioneering the direction for future mobility with the Concept EQ.

“Derived from the brand values of emotion and intelligence, EQ — which stands for Electric Intelligence — propels us into the future of mobility, allowing us to boldly flip the switch, and further stake our claim as the pioneering brand of the mobility landscape and automotive industry at large,” said Mr. Wolfgang Huppenbauer, President and CEO, Mercedes-Benz Singapore.

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models: the wheelbase and track width as well as all other system components, especially the batteries, are variable thanks to the modular building-block system. The vehicle concept is thus optimised to meet every requirement of a future-oriented, battery-electric model family. The basic architecture is suitable for SUVs, saloons, coupés and other model series.

Similarly to the latest series-produced models from Mercedes-Benz, the vehicle architecture builds on an intelligent multi-material mix of steel, aluminium and carbon fibre. This ensures that the requirements in terms of lightweight design, strength and cost efficiency are ideally met. As a crossover, the dimensions of the Concept EQ for length, width and height are 4,730 mm, 1,948 mm and 1,560 mm respectively.

EQ offers a comprehensive electric mobility ecosystem with products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units. Mercedes-Benz will market future battery-electric vehicles under the brand name EQ.

With two electric motors on the front and rear axles and a battery in the vehicle floor, dynamic high-level performance and safety comes courtesy of the electric all-wheel drive with axle-variable torque distribution and a battery installed deep in the vehicle floor between the axles. With a total output of up to 300 kW in the most powerful variant and a maximum torque of up to 700 Nm, Concept EQ accelerates to 100 km/h in under 5.0 seconds. In combination with the intelligent operating strategy from Mercedes-Benz, Concept EQ has a range of up to 500 kilometres.

The vehicle is ready both for charging at home by induction or wallbox and for fast charging. Mercedes-Benz energy storage units of the future will include a cordless charging system via induction or wallbox. Significantly reduced charging times will come with the introduction of fast charging by the Combined Charging System (CCS). This European charging standard allows for fast charging with a far greater capacity than at present.

Also making its local debut is the C 350e; it is currently going through LTA's homologation

Also making its local debut is the C 350e; it is currently going through LTA's homologation