BMW's Reality Visualiser Now In Singapore

BY Azfar Hashim

Enhanced customer experience features real-size 3D i3 or i8 which can now be explored any time and any place

BMW Asia and ASUS Global revealed the BMW i Augmented Reality (AR) Visualiser, available for download on Google Play in Singapore with the official launch of the ASUS ZenFone AR, slated for 5th August 2017.

Powered by Tango, Google’s smartphone augmented reality technology, customers can explore and pre-configure their ideal BMW i3 or i8 any time, any place. BMW i is the first automotive brand in the world to offer customers an interactive, 3-D augmented reality experience of their products.

After downloading the app on the new ASUS ZenFone AR, customers can visualise and experience the BMW i3 or i8 products, using augmented reality to create a 3-D image which can be explored interactively: the customer can open the boot or the doors, even 'getting inside' the car to take a closer look at the interior. It’s also possible to experiment with different interior and exterior colours, trim materials and a variety of wheel rims.

“Google’s Tango AR platform demonstrates the exciting visual accuracy and power of Augmented Reality to transform the way we shop in the very near future. The BMW i Visualiser running on powerful smartphones like the ASUS ZenFone AR are a great demonstration of what that future will look like,” said Andrew Chan, Senior PR Manager, ASUS Global.

The BMW i Visualiser App is the latest innovation in the BMW Group’s Future Retail programme, which began rolling out around three years ago and which has transformed the customers’ experience of buying a car.

The BMW i Visualiser was designed and developed by Accenture, and its customer experience agency Accenture Interactive, integrating BMW i picture data of the vehicles into an app which uses Google’s Tango AR technology. In order to keep the user experience as intuitive and simple as possible, the app is a visualiser instead of a full configurator, where features such as interior and exterior colours or wheel rims can be altered at a touch of the screen. Once the visualisation is complete, the customer can save the data and share it with others, via email or social media.

“Our customers are extremely tech savvy and it’s important we transform the way we interact with them, even before they enter our showroom,” said Preeti Gupta, Director of Corporate Affairs, BMW Group Asia.