Lexus Partners The Michelin Guide 2017

BY Azfar Hashim

For the second year running, Lexus collaborates with the Michelin Guide

Lexus announced its second consecutive year as the Official Car Partner for the Michelin Guide Singapore.

In addition, Lexus will be the presenting sponsor for the GastroMonth Circle of Excellence Awards, apart from its involvement in the guide’s prestigious awards ceremony.

This year will also see the introduction of the GastroMonth Circle of Excellence Awards by Robert Parker Wine Advocate - the award is a platform recognising outstanding individuals and organisations who have made notable contributions to Singapore’s food & beverage landscape.

Judged by a panel of carefully selected and nominated industry veterans and leaders, the candidates need to demonstrate ‘ACE’ - Appeal, Consistency and Excellence.

"We are extremely pleased to be supporting the Michelin Guide Singapore once again. This association is in alignment with Lexus’ core values of passion, dedication and imagination," said Ms Josephine Soh, Head, Lexus Marketing, Lexus Singapore.

She added, "As with the exemplary chefs and restaurants that the guide honours, it attests to our brand values of ‘Yet Philosophy’, a creative breakthrough of imagination and ‘Human-Centred’ approach that ensures everything we do, we do it with people in mind. These values also guide us in delivering amazing experiences to our guests throughout their entire ownership with us."