Volvo Re-opens Scandinavian-inspired Showroom

BY Azfar Hashim

Volvo Cars Singapore showcases the all-new Volvo Retail Experience (VRE) concept at the re-opening of the Volvo showroom

Cool on the outside, warm on the inside: Feel relaxed and right at home every time you pop by the showroom, whether to service your Volvo or just for a coffee. As a long term partner selling Volvo cars in Singapore for over 30 years, Wearnes believes in continual and long term investment in the brand, which will naturally lead to improved sales. “This is especially relevant in this period of growth for Volvo Sales in Singapore – we expect to break our all-time high record of 1,400 units by this year end and want to ride on the strong sales momentum for Volvo,” said Sabrina Sng, General Manager of Wearnes (Volvo).

The VRE revamp is the biggest overhaul the Volvo showroom has seen, costing approximately S$4-million and taking 6 months to complete. It comes at a strategic time, with a new era of Volvo piloted by the launch of the new face of Volvo, represented by the all-New Volvo XC90, S90 and soon to come V90; it is an opportune time to showcase what Scandinavian luxury is all about.

The exterior of the All-New Volvo showroom features a sleek and minimalist frosted glass façade. White and solid during the day and translucent at night, it exudes a distinctive cool look and feel. When night falls, the exterior glass panels are illuminated with coloured lights to mimic the Northern Lights — a natural phenomenon synonymous with Nordic countries.

Inspired by luxury boutiques, light-wood-framed shop windows flank the grand entrance, drawing attention to the cars within the showroom and making an impression on pedestrians and drivers passing by. On the second floor of the building, a Jewel box display is used for the same purpose, but with better visibility thanks to the elevation.

The Living Rooms are the heart of the new Volvo showroom, for customers to relax and feel at home. Main seating areas have been relocated to be the centre of attention and the first thing customers see upon entering the showroom. A mixed selection of comfortable seating areas — all furnished with an eclectic mix of iconic Scandinavian designer furniture such as Wegner Shell Chairs and Wishbone Chairs from legendary Danish design house, Carl Hansen & Son.

At the same time, a new café has been added to the Service Living Room to cater to the high volume of service customers. It provides an area for customers to rest and relax while waiting for their service appointments. Both Sales and Service cafes will continue to serve a gourmet selection of pastries, coffees and teas.

Placing family first, Volvo is now the first showroom in Singapore to feature a dedicated room for new mothers — a private nursing room for mothers to feed and change their little ones in comfort.