Mazda Motor Corporation today announced that production of the Mazda MX-5 has reached one million units on 22nd April, 2016.
The milestone figure was achieved over the course of 27 years, with mass-production starting at Ujina Plant No. 1, in Hiroshima on April 1989. "From the first generation through to today's fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world," said Masamichi Kogai, Representative Director, President and CEO.
"Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year, we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a one and only brand they will choose again and again," he continued.
Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car; and at the same time, it won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name.
The fourth-generation model, released just last year, has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.
As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on 3rd May, at the Hiroshima Flower Festival where the car will participate in the Flower Parade. This will be followed by the Oasis Roadster Meeting (8th May), Mazda Brand Space Osaka (12th - 27th May) and Karuizawa Meeting (May 29th).