Happenings

Polestar Now 100% Volvo's

BY Azfar Hashim

Volvo Cars has acquired 100 percent of Polestar, the Swedish high performance car company, including the Polestar brand; Polestar will now be used as the model name for special high performance Volvo

Polestar will also, in future, utilise Volvo’s twin engine electrification technology to develop next generation performance cars.

Volvo and Polestar share a long history. They have been working in motor sport since 1996, and in recent years, signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.

“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

This year, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are forecast to increase, between 1,000 and 1,500 cars a year, in the medium term under Volvo’s ownership. The Volvo S60 and V60 Polestar feature a 350 horse power T6 engine, making the 0-100 km/h sprint in just 4.9 seconds, and an extensively developed chassis. The car demonstrates Volvo’s and Polestar’s engineering philosophy of delivering an engaging, precise and confident driving experience.

The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvos. Volvo will also benefit from the sale of aftermarket Polestar performance optimisation kits for existing Volvos.

The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl. “We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl.