The Pit

Hugo Boss And McLaren Collaborate For F1 Weekend

BY Azfar Hashim

Fashion and Formula 1 has no link, you say? Well, you might want to learn a few things at the Hugo Boss popup store...

Hugo Boss and McLaren have had one of the longest standing partnerships in the realm of motor-racing, spanning over 30 years, Hugo Boss has outfitted the McLaren team with high-tech Boss collections tailored precisely to the special demands of Formula One racing.

To celebrate this unique partnership, Boss presents a popup store at the atrium of The Shoppes at Marina Bay Sands Level 1, which will be retailing the Boss McLaren 2014 Fall/Winter Collection. It also showcases racing paraphernalia from past and present McLaren drivers, including the driver’s kit of both Jenson Button and McLaren’s newest driver Kevin Magnusson.  

Car aficionados can also admire McLaren’s latest model that will be on display, the 650S, while shopping the Boss McLaren collection.

Prices for Boss McLaren collection start from $189. Exhibition will be till 21st of September, 11:00 am to 10:00 pm.