Opel Insignia On The Move To Keep Its Edge

BY Burnpavement

With 40 awards and 230,000 orders, the Opel Insignia has proved to be a highly popular car in Europe.

When the Opel Insignia was launched in Europe a year ago, it turned heads. And it is not hard to see why, for market analysis and customer surveys has proven that the Insignia is a car with a sophisticated yet sporty design with exceptional technologies that customers value and use at an affordable price.

No wonder then, that the Insignia — have racked up some 40 awards, including the coveted European Car of the Year 2009. Customers confirm expert opinion: Nearly 230,000 orders have been taken so far, making the Insignia either the best-selling or second best-selling mid-segment car in 11 countries.

So what makes the Insignia a highly valued car? The rise of the model\'s popularity is due to Opel\'s introduction of innovations like the adaptive bi-xenon safety lighting system AFL+ with its nine functions. Opel has received awards for the AFL+, recognizing their ground-breaking technology. Owners, too, are keen on the favorably priced, particularly back-friendly, ergonomic sport seats, certified by Aktion Gesunder Rücken (Action for Healthy Back - AGR), orthopedic specialists.