Is This New Tyre Portal Going To Rule The Market?

BY Joel Tam

A new tyre portal has been launched. With more than 20 different brands in stock, TyreQueen looks ready to supply a wide range of tyres to anyone who needs them.

Started by Ms Valerie Tan, TyreQueen is currently supplying tyres to businesses and transport firms with large fleets of vehicles. Ms Tan, who began in the automotive industry by running a parallel import car business and car exportation, was able to tap into the automobile group’s vast network to source for quality tyres globally at competitive prices.

The portal provides an avenue for consumers to purchase online - they then get a choice to have the tyres delivered to their billing address, preferred workshop, or several other established workshops appointed by TyreQueen. TyreQueen's own workshop was recently launched at Turf City on 1 September 2013. The second workshop, opening in December this year, will be situated at First East Centre. Consumers will need to pay for the labour cost at these workshops to have their tyres fitted. 

With a ready-stock of USD$5million worth of tyres, they look set to be crowned one of the biggest players in the tyre-replacement market. A quick look at their portal revealed a simple and easy-to-navigate website. Some of the tyre brands we found include well-known names like Continental, Pirelli, Michelin, Bridgestone, Goodyear, Yokohama, Toyo and Kumho. While newer brands like Westlake are also available.

One key draw factor is the competitive pricing that they offer. Some of the savings are huge and can result in up to 17% discounts. But do bear in mind that savings differ from brand to brand. As a comparison, a single 18" Goodyear EfficientGrip tyre cost S$288 on TyreQueen, marginally cheaper than the same tyre I purchased a year ago at $295 directly from a workshop. That said, a little savings is better than none.

While it does not blatantly shout it out, it does seem that TyreQueen is catering to women who want a fuss-free tyre replacement process. Without having to deal with grimy tyre shops and pushy salesmen, the easy steps from selection to ordering may just encourage female drivers to try out its services. It remains to be seen if the portal will be well accepted in this workshop-dominated industry, but for what it's worth, I'd say it's worth a shot. For more information, please visit www.tyrequeen.com