In April 2013, Gillette teamed up with Vodafone McLaren Mercedes to herald a new era in an exciting brand partnership.
The partnership reinforces both brands’ quest for the most superior technology, design and performance in their respective fields, with podium finishes for the F1 team as well as a successful activation throughout 2013 that features dedicated television spots, an innovative digital campaign and in-store events throughout Asia to highlight and promote the partnership.
And for this year's upcoming Formula 1 SingTel Singapore Grand Prix, Gillette has once again teamed up with Vodafone McLaren Mercedes to present an exclusive appearance by F1 Legend Mika 'The Flying Finn' Häkkinen. And if you have ever dreamed of competing in an F1 race, Gillette is giving you a chance to burn rubber on the track and race to the podium at The Gillette ‘Great Face Race.’ Racing enthusiasts will get a once-in-a-lifetime opportunity to pit their racing skills against former McLaren driver and F1 racing legend Mika Häkkinen – who achieved legendary status in the Formula 1 Hall of Fame as an ex-McLaren Formula 1 driver with two world championships and 20 Grand Prix wins under his belt – in a live shaving demonstration as well as a unique remote-control car racing tournament that would be held on 19 September 2013 at the Gillette F1 Grooming Pit Stop.
Held from 16 – 19 September 2013, The Gillette ‘Great Face Race’ will take place at The Gillette F1 Grooming Pit Stop, The Plaza, VivoCity Level 1, from 10am – 10pm daily. Activities open to the public over the four days include a Real Racing 3 game zone featuring the specially-designed Gillette McLaren MP4-12C, where racer wannabes can do their practice rounds; a Gillette experience zone; and photo opportunities with a Vodafone McLaren Mercedes F1 replica car on display.
Gillette Fusion ProGlide SilverTouch
Both Gillette and Vodafone McLaren Mercedes are committed to giving men a winning edge. Gillette has re-engineered 'the engine of the razor' to deliver incredible comfort and alleviate sensitive skin symptoms — even for men who shave every day. The new Gillette Fusion ProGlide SilverTouch shaving system is a significant advancement in shaving performance and comfort.
Like a Vodafone McLaren Mercedes F1 car, the SilverTouch razor is born by design and carefully engineered with superior attention to detail. It provides the best shaving technology for sensitive skin, and glides through hair with ultimate precision, to offer incredible comfort for a closer shave that will leave all guys looking sharp and feeling confident – every time. The unique benefit of the Gillette Fusion ProGlide SilverTouch is the combination of a number of advancements, engineered together to deliver an exceptional shaving experience.