Borneo Motors' Revamped Showroom Opens

BY Azfar Hashim

The new Lexus Boutique and Toyota World promises a whole new experience for customers

Earlier this week, Borneo Motors (Singapore) Pte Ltd opened the doors to their brand new Lexus Boutique and Toyota World. The revamped showroom and service centre along 33 Leng Kee Road promises continuous unsurpassed level of customer service excellence.


Borneo Motors, part of the UK-based Inchcape PLC, sees the new Lexus Boutique and Toyota World as a testament to Borneo Motors ‘Customer 1st’ track record, and promises to exceed the high benchmark expected of both the Lexus and Toyota brands.

The new Lexus Boutique has been designed to exhibit the brand’s core values of delivering exhilarating automotive luxury, through its current and new product line-up and ‘Omotenashi’, the Lexus way of bespoke hospitality.

The new Toyota World, on the other hand, will elevate the Toyota Brand experience to new heights, epitomizing the brand’s ‘Kaizen’ mantra for continuous improvement towards a peace of mind for customers.

“The opening of the Lexus Boutique and Toyota World marks a key milestone for the Inchcape Group and Borneo Motors in our long and fruitful partnership with both the Lexus and Toyota brands,” said Mr Andre Lacroix, Group Chief Executive of Inchcape PLC. He continued, “Both the Lexus Boutique and Toyota World demonstrates our continued commitment and resounding promise to our customers to deliver a world-class retail and ownership experience.”

Mr Hisayuki Inoue, Senior Managing Officer, Toyota Motor Corporation, complimented this approach as he envisions a new wave of growth for both the Lexus and Toyota brands. “With this new milestone, we look forward to continuing our strong partnership with the Inchcape Group globally and Borneo Motors in Singapore,” he said.

Mr Koh Ching Hong, Managing Director of Borneo Motors, shares the same sentiment; he promises a delightful experience for customers with this new world-class infrastructure.

The public is now able to experience the Lexus Boutique and Toyota World from 8:00 am to 7:30 pm (Mondays to Saturdays) and from 10:00 am to 6:00 pm on Sundays.